Summary
Jaime de Jaraiz Lozan and Carlos Pérez-Herce
LG Electronics, sustainability management for a 'Better Life for All'
LG Electronics is one of the major partners to Econocom Spain in Audiovisual segment, reaching out more than 1 million professional TVs sold in hotels worldwide.
To promote sustainability management for a 'Better Life forAll', LG Electronics has established the 'Better Life Plan 2030', presenting specific goals and implementation plans.
From the LG’s Hanok House, the first and only 100% Korean house on the Iberian Peninsula, Carlos Carlos Pérez-Herce, Country manager of Econocom Spain and Jaime de Jaraiz Lozano, LG Spain’s Chairman share their vision on how technology can be a pollution solver instead of a producer.
The leivmotiv is simple: “the less-polluting technology is the one that last the most."
LG technology for impact’
LG technology's impact on the environment and society is evident through its commitment to sustainability and innovation. The company has set ambitious goals for reducing its carbon footprint and waste, with a focus on eco-efficient products and intelligent technologies.
LG's initiatives include the introduction of zero Carbon 2030, aiming for :
- a production that is net- zero in carbon emissions
- the promotion of sustainable energy and electric vehicles.
The company's global strategy emphasizes environmental protection, responsible practices, and social engagement, all of which contribute to a more sustainable society.
Some commitments examples:
Supply chain decarbonization
Route optimization and product design improvements have contribued to a 30% reduction in CO2 emissions across supply chain and transport activities.
Radical Eco-Efficiency & Clean Electronics
LG has reduced petroleum-based plastics by 60% in displays and televisions through recycled and bio-based materials.
Industrial Circularity & Waste Management
Recovery and recycling programs help transform end-of-life electronics into raw materials for new products.
Environmental Management Software & Al
Al Saving Mode and predictive algorithms optimize energy consumption while maintaining performance.
Nature restoration projects
LG's Smart Green movement seeks to mobilize people, companies and institutions around the so-called Sustainability 2.0. Its objective is to go beyond the reduction of environmental impact and promote the regeneration of nature as a complementary way to advance in the fight against climate change.
Smart Green Trees
The "Smart Green Trees" campaign started in 2017 in Spain with a focus on reforestation and forest recovery on the Iberian Peninsula. It has already made possible to plant more than 4.5 million potential trees and shrubs thanks to the Nendo Dango technique.
Smart Green Bees
The "Smart Green Bees" campaign aims of repopulating 48 million Iberian bees,
key to natural regeneration and essential in the pollination of native species.
Smart Green Seas
The “Smart Green Seas” focuses on the restoration of Posidonia meadows in the Mediterranean together with the Vellmarí Foundation and the Ecomar Foundation's Acción Posidonia project. It has contributed to replanting more than 100,000 Posidonia oceanica since 2021seedlings with a survival rate of 99%.
Smart Green minerals
The “Smart Green Minerals” is a pioneering project in the pilot phase in Ávila that investigates permanent carbon capture through weathering enhanced with basalt dust.
Econocom, a responsible digital entrepreneur
As part of a dynamic circular economy, Econocom Group builds solutions to support its clients throughout the life cycle of their digital products or servicesin order to reduce their environmental impact.
Today, the Group owns 3 refurbish factories in Europe where it refurbishes more 750K devices every year.
Econocom & LG Partnership for Impact
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