Résumé
LG Electronics is one of the major partners to Econocom Spain in Audiovisual segment, reaching out +1M professional TVs sold in hotels worldwide. Carlos Carlos Pérez-Herce, Country manager of Econocom Spain has been invited to a personal conversation with Jaime de Jaraiz Lozano, LG Spain’s Chairman, to get deep into the “Smart Green Plan”, and how technology can be a pollution solver instead of a producer. The leiv motiv is simple: “the less-polluting technology is the one that last the most”.
LG Electronics, sustainability management for a 'Better Life for All'
To promote sustainability management for a 'Better Life for All', LG Electronics has established the 'Better Life Plan 2030', presenting specific goals and implementation plans.
From the LG’s Hano House, the first and only 100% Korean house on the Iberian Peninsula, Jaime de Jaraiz Lozano explains how this plan aims to contribute to the sustainable development of both the company and society.
Econocom, a responsible digital entrepreneur
As part of a dynamic circular economy, Econocom Group builds solutions to support its clients throughout the life cycle of their digital products or services in order to reduce their environmental impact. Today, the Group owns 3 refurbish factories in Europe where it refurbishes more 750K devices every year.
LG technology for impact’
LG
The
Production that is net-zero in carbon emissions
The promotion of sustainable energy and electric vehicles.
Nature restoration projects
LG's Smart Green movement seeks to mobilize people, companies and institutions around the so-called Sustainability 2.0. Its objective is to go beyond the reduction of environmental impact and promote the regeneration of nature as a complementary way to advance in the fight against climate change.
Smart Green Trees
The "Smart Green Trees" campaign started in 2017 in Spain with a focus on reforestation and forest recovery on the Iberian Peninsula.
It has already made possible to plant more than 4.5 million potential trees and shrubs thanks to the Nendo Dango technique.
Smart Green Bees
The "Smart Green Bees" campaign aims of repopulating 48 million Iberian bees,
key to natural regeneration and essential in the pollination of native species.
Smart Green Seas
The “Smart Green Seas” focuses on the restoration of Posidonia meadows in the Mediterranean together with the Vellmarí Foundation and the Ecomar Foundation's Acción Posidonia project. It has contributed to replanting more than 100,000 Posidonia oceanica since 2021seedlings with a survival rate of 99%.
Smart Green minerals
The “Smart Green Minerals” is a pioneering project in the pilot phase in Ávila that investigates permanent carbon capture through weathering enhanced with basalt dust.
