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“She Tech Talks”: raising the profile of women in IT

“She Tech Talks”: raising the profile of women in IT

Summary

Key figures: the challenge of gender parity

Despite progress, the tech industry is still dominated by men, mainly due to the “leaky pipeline” (loss of women talents in STEM).
A forum for talents : the power of testimonials

A series of inspiring video interviews about values, careers and the uniqueness of each person.
A measurable impact

An initiative that effects tangible change, both internally and externally.
One’s perspective...

Cora Scandroglio

Marketing & Communication Director, Econocom Italy

Promoting women in tech

To help combat gender underrepresentation in digital, Econocom has launched “She Tech Talks”, a programme of interviews showcasing women who have built a career in tech, with the aim of breaking down stereotypes and promoting new career aspirations.
The aim is simple: show that tech is a world of opportunities that are open to all talents.

A programme with a clear ambition

The aim of the “She Tech Talks” project is to promote female role models in IT. Posted on LinkedIn and YouTube, the interviews are living proof that the tech sector is open to everyone, whatever their background. 

The objective is twofold:

  • Inspire female talents to join our teams
  • Increase the group’s appeal by showcasing career paths.

Key figures: the challenge of gender parity

Even today, tech is still a largely male-dominated industry.

This is largely due to the “leaky pipeline”: although girls often have better grades at school, they rarely go on to study ICT.

16%

Percentage of IT graduates in Italy according to AlmaLaurea

16%

The proportion of women working in the ITC sector

This is partly due to the lack of female role models in the industry. “She Tech Talks” helps break these stereotypes by providing a forum for women who have blazed a trail in tech.

A forum for talents : the power of testimonials

Barbara Miselli: never stop learning 

“Being professional means being humble and always being ready to learn.” Barbara points out that professionalism is a long-term project. Her career path shows how curiosity and a sense of belonging are essential for building a solid career.

Watch the full interview here.

Angela Mastrapasqua: leveraging difference 

Angela highlights the importance of not being put off by gender underrepresentation: being the “only woman in the room” is an opportunity to use your soft skills and empathy as drivers for performance. 

Watch the full interview here.

Vianie Ange Koukem Kam: determination 

Vianie Ange’s story is a testament to how determination can transform your career path: when you have enough passion, you can switch to a career in tech, even if you don’t come from a typical tech background.

Watch the full interview here.

A measurable impact

« She Tech Talks » vise à lutter contre la « fuite des talents » dans la tech en partageant les parcours professionnels de femmes réelles. Cela permet de briser les stéréotypes, de démontrer qu’Econocom valorise la diversité et de fixer un standard élevé en matière de responsabilité sociétale.

Belonging

Increasing female employees’ sense of belonging

Inclusion

Improving talent retention and raising the bar in terms of societal responsibility

Innovation

Fostering a more open creative culture 

Next steps

“She Tech Talks” is designed to be a long-term, Europe-wide programme.  

Partnerships with specialist local organizations are currently being  set up in order to produce specific formats and reach a wider audience. 

The objective is clear: to show that there are no limits to professional excellence and that, with determination and the right partners, there can be a long-term, significant impact.

Good faith professional development diversity
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