bb-net & Econocom: a strategic acquisition

For over 25 years, bb-net has been a pioneer in the IT refurbishment industry, establishing itself as one of Germany’s leading experts in giving used business IT devices a second life. Specializing in the purchase, processing, and remarketing of notebooks, PCs, and displays, bb-net is committed to delivering high-quality, fully tested devices under the “tecXL – Technik wie neu” label, which includes warranty and service. What began as a small idea has grown into a thriving, process-driven company, driven by a focus on sustainability, quality, and digital responsibility.

One’s perspective...

Marco Kuhn

Managing Director of bb-net GmbH

How can we speed up the refurbishing of IT assets?

Marco Kuhn plays a leading role at bb-net, a German company specialized in IT refurbishment. Under his guidance, bb-net has strengthened its commitment to sustainability and high-quality standards through its tecXL label. His ambition is to position bb-net as the most trusted brand for refurbished business IT in Europe. By focusing on automation, service expansion, and thanks to its acquisition by the Econocom Group—he aims to support a more circular and responsible digital economy.

The ambitions of bb-net

bb-net is on a mission to become Europe’s most trusted brand for high-quality refurbished business IT. To achieve this, the company is scaling its refurbishment operations through advanced automation and continuously expanding its service portfolio to meet the growing needs of modern businesses.

A key part of this strategy is offering comprehensive, end-to-end solutions that build long-term trust—particularly through services like IT auditing and certified data erasure. By combining the reliability of refurbished products with expert services, bb-net ensures that companies can adopt sustainable and cost-effective IT solutions with confidence.

Refurbished IT is no longer a compromise

Refurbished IT it’s a smart, reliable, and responsible choice that integrates seamlessly into any future-proof IT strategy.

This commitment to quality, innovation, and sustainability in IT lifecycle management has been recognized with multiple industry awards over the past three years, including three consecutive Channel Excellence Awards, the IT-Business Distri Award, and the Connect Professional “Distri of the Year” recognition. 

bb-net also a Microsoft Authorized Refurbisher (MAR). These honors reflect bb-net’s role as a trusted leader in the refurbished IT space.

120,000 IT Devices

processed every year in Schweinfurt, Germany

ISO 9001

certification

DIN 66399

recognition for certified data destruction

Econocom and bb-net

The integration of bb-net into the Econocom portfolio is especially justified since it is based on common values and a shared commitment to a circular digital economy. bb-net contributes deep expertise in IT refurbishment and quality-driven processes, while Econocom provides scalability, market reach, and extensive lifecycle services across Europe.

Together, this complementarity enables a faster and more effective push toward sustainable IT use, significantly reducing electronic waste. It offers the delivering of a comprehensive solution—from acquisition to reuse—that supports businesses in building responsible and future-ready IT infrastructures.

AI: a game changer ?

At the moment, AI is not yet fundamentally transforming our sector – but we are certain it will.

Marco Kuhn's View on AI

The potential is massive, and early use cases are already offering a glimpse of what’s ahead. Its impact won’t be limited to sector-specific areas like diagnostics, pricing, or logistics. AI is set to transform nearly every aspect of business—planning, communication, customer interaction, and workflow automation.

For bb-net, AI is more than just a tech trend; it’s a powerful engine for smarter, scalable, and more sustainable business models. The future is intelligent—and it’s coming fast.

Boldness circular economy second hand

Want to discuss sustainability, responsible digital and social economy, or circular economy?

Contact us

In the same pillar