Serious Game: total immersion in sustainable transition

Serious games are a unique way of making complex issues such as climate change, CSR and energy transition accessible and concrete without making people feel guilty.
The gamified format enables players to test decisions and observe their impacts and promotes discussion. It’s an immersive approach that creates empathy and solidarity, which are essential for going beyond just raising awareness and rousing people to action.

The effects of the game can be seen immediately.
Participants gain lots of insights in terms of perspective, best practices and inspiring initiatives.
Some companies decide to leave the information and visual aids from the game – posters, infographics, stories, etc – on display in their offices after the sessions, to keep the message alive for their employees.

Others have taken it even further, for example by adopting some of the solutions that they found out about during the game, such as Mobeelity, an app that allows companies to manage sustainable mobility for its employees, or Cool Roof, a company that paints the roofs of industrial buildings white to reduce their temperature and energy consumption.

Companies also use the visuals and key figures in their internal and external newsletters when communicating on CSR matters.

At Econocom, this approach is part of a plan to train the purchasing teams and introduce responsible practices into their selection criteria.