Jean-Louis Bouchard is the founder of Econocom. He is the group’s Chairman and CEO.
Jean-Louis Bouchard began his career at IBM in Europe and the US. He laid Econocom’s foundations in 1973 under the name Europe Computer Systèmes (ECS). In 1984, he bought a small American firm called Econocom. He combined ECS’s international subsidiaries into this firm, making Econocom the new company’s name.
The magazine Challenges named Jean-Louis Bouchard ‘Entrepreneur of the Year’ in 1987. He quickly spotted how IT would change the everyday life of firms, institutions and users.
The group’s external growth strategy has helped it expand fast. Econocom foresaw the convergence between IT and telecoms, then the need to offer its clients solutions in financing to help them transform their companies.
Econocom bought the firm Osiatis in 2013. This helped the group make huge progress in digital services. Econocom puts the user at the heart of digital transformation by offering them technology and solutions they really benefit from.
Jean-Louis Bouchard studied at the military school Prytanée national militaire in La Flèche, France, and later at the marine engineering school École nationale supérieure du génie maritime. He then became a naval architect. He spearheaded Econocom’s acquisition of Les Abeilles in 2020.
Executive Managing Director
in charge of France
Samira Draoua is Executive Managing Director of Econocom in charge of France.
Samira has over twenty-five years’ experience in company financing and business development, especially internationally.
She came to France aged twenty-three and began her career in 1996 as Sales Manager at Canon. She then joined BNP Paribas Leasing Solutions in 1998. There, she headed its key accounts department for ten years. Samira joined the Cisco group in 2007 to develop and head its subsidiary Cisco Capital.
And in 2012, she joined Econocom, where she held, in succession, the positions of Client Executive, International Development Director and Managing Director of the group’s Technology Management & Financing (TMF) business line.
Her main achievements have been in the expansion of international key accounts. In this field, she boosted production tenfold and developed game-changing strategic partnerships.
As head of Econocom’s financing activity in France, she implemented a plan to transform the group’s TMF business in France. This increased its revenue by fourteen percent in the space of thirty months.
In 2020, Samira enabled the Group to acquire and integrate the maritime firm Les Abeilles International, a company that won a €120m deal with France’s navy. The entity has given Econocom new renown.
Samira also carried out the acquisition of SOFI Groupe, which represents a new activity at Econocom. Through this, the group has fully embraced the circular economy. And by mastering the industrial process from end to end in this way, Econocom now supports its clients holistically in their responsible approach to digital technology.
Having spent ten years in the Econocom group, Samira became Executive Managing Director in charge of France, in September 2022. She remains President of Econocom’s subsidiary Les Abeilles International, a position she has held since 2020.
Samira graduated from INSEAD business school with an Executive MBA. She holds a Master’s degree in finance from Paris Dauphine University PSL and is a graduate of the Arts et Métiers business school.
She speaks French, English, Arabic and Italian.
Executive Managing Director
in charge of International
Angel Benguigui is Econocom’s Executive Managing Director.
Angel Benguigui has been working in international environments for thirty-five years, especially in finance and digital technology.
He began his career at Crédit Lyonnais and Crédit Agricole, then joined Econocom in 2006 as Country Manager for Spain. He developed the financing business line of this subsidiary, as well as its distribution and digital services business lines, largely through an acquisitions policy that proved very successful. Thanks to these developments, Econocom Spain is now recognised as a digital integrator with high added value in the country.
He was appointed Chief Financial Officer in 2019 after several years on Econocom’s Executive Committee. In 2020, he became the group’s Managing Director. And in January 2022, he was made Executive Managing Director.
Angel has spearheaded a strong external growth strategy internationally – in line with the group’s aim to double in size by 2030 – with the acquisition of Trams in the UK in 2021, Semic in Spain and Lydis in the Netherlands in 2022. Other M&A projects are underway in Europe.
Angel Benguigui was schooled at the Lycée français in Madrid. He then studied economics and business at the Universidad Complutense de Madrid.
He is fluent in Spanish, French and English.
Managing Director (via Metis SAS)
Products & Solutions France
Philippe Goullioud has been Managing Director for Econocom’s Products & Solutions business in France for fifteen years.
He has over thirty years’ experience in managing distribution firms in technological products.
Philippe began his career in 1989 in a French start-up, where he first worked as Export Manager then as Managing Director. Four years later, he joined the same group’s distribution firm, for which he became Managing Director.
Philippe joined Econocom Products & Solutions as Managing Director in September 2007.
Since he joined the group, Philippe has constantly developed the company to turn it into one of the leaders in France. He has especially done so by innovating with new software tools to help clients meet challenges in acquiring digital products.
Regarding the future, he is convinced the company should continue to transform itself to gradually become the leader in sustainable services for products. In this respect, Philippe created and developed the service Product Care in 2017. Product Care is an expert centre dedicated to repairing mobile devices (smartphones, tablets, laptops, etc.) and extending their lifespans. This helps meet clients’ standards in social and environmental responsibility in digital devices. This service centre is now a leading reference in the French market, as was underlined in a visit in July 2022 from Jean-Noël Barrot, France’s deputy minister for digital transition and telecommunications.
Philippe graduated from IFAG, a management school that specialises in entrepreneurship. He spent his third year of study in the US, partly at Golden Gate University in San Francisco.
Long Le Xuan
Managing Director Services France
Long Le Xuan is Managing Director for Econocom’s Services business in France.
With twenty-three years’ experience, he has based his career on three key areas: digital services, profitable growth and new technology.
Long began his career in telecoms and procurement at Devoteam, then at Bouygues Telecom. He joined Atos in 2006, where he spent twelve years working first in various managerial roles and procurement then in managed services and cybersecurity.
Long joined Econocom in 2018 as Deputy Managing Director for Services. He was also appointed CEO of Econocom’s subsidiary Infeeny, which specialises in Microsoft’s technological solutions, for which he won Microsoft’s Partner of the Year Award 2019 in the Modern Workplace category. Then he was made Managing Director of Econocom Managed Services and Chairman of Infeeny’s board of directors.
After three successful years, Long was promoted to the position of Managing Director for all of Econocom’s business lines in Services, including managed services, Infeeny and activities in mobility, security, applications, data and the cloud. The French firm Thales honoured Econocom’s Services teams with the Innovation Partner of the Year award in 2022 – the fruit of much hard work.
Long is committed to corporate social responsibility. Ethics plays a very important role for him in his business dealings and in overseeing his 4,000 employees who serve his clients.
Long Le Xuan was schooled at Lycée Louis-le-Grand, Paris. He then took a scientific preparatory course at Lycée Saint-Geneviève, Versailles, for admission to Télécom SudParis engineering school, from which he graduated as a qualified engineer.
Patrick Van Den Berg
Administrative and Financial Managing Director
General Manager The Netherlands
Patrick van den Berg is Administrative and Financial Managing Director and General Manager for Econocom Netherlands.
With 23 years of experience in all aspects of senior general and financial management, Patrick was previously co-CEO of Euro Media Group SAS (‘EMG’). He began his career in The Netherlands at PwC in 1998 working in the audit and transaction services practices. Then he joined UBF Media Group in 2005 and moved to France in 2010 following the merger between UBF Media Group and Euromedia Télévision which created EMG.
At EMG Patrick was focused on the creation of one of the top-3 service providers in the broadcast industry in Europe, realizing many mergers, acquisitions and divestments. In parallel he was driving the strategy, the integration and the leadership team at group level. He also managed the institutional and private shareholder relationships. In a challenging business context, he succeeded in adapting EMG through business transformation. During his 16 years at EMG, he developed himself from CFO to interim CEO and co-CEO.
In 2022, Patrick joined Econocom focusing initially on Econocom Netherlands, by giving direction to the local strategy and strategy execution. The acceleration of Econocom's organic and external growth in the Netherlands is a strong strategic focus. As such, Patrick successfully led the acquisition of Lydis, a leading audiovisual distribution company, in July 2022. In parallel he is working on the further integration of the Dutch organisation. He will gradually take his role as Administrative and Financial Managing Director during the months to come.
Patrick is graduated from the Amsterdam and Nyenrode Universities in Business Economics.
representative of Econocom International BV
Véronique di Benedetto
Jean-Philippe Roesch – Chairman
Marie-Christine Levet - Chairman